Microsoft launched a new set of ads to follow-up there Jerry Seinfeld sports. The new ads take the Apple “I’m a Mac” ads head-on. All three ads are linked up here in this techcrunch post. Essentially, the ads start with a John Hodgeman look-alike who says “I’m a PC” and then shows a mosaic of people who say they’re also a PC. It includes you’re average person, an astronaut, Bill Gates, Pharell, a hipster, a teacher in Africa, a guy in the Artic, etc.
It’s interesting that Microsoft took on the Apple ads head-on with a message of “Billions of people use PCs and you can be proud to be a PC”. Though I think the ad is well done the problem is that I have never really seen someone be passionate about Microsoft products. The only exception I can think of is game developers who use Visual Studio, people who use Excel for everything (and that’s just cause they’ve used it forever), and people directly or indirectly on MSFT payroll. That said, all of those cases pale in comparison to Mac and iPhone users.
That said, the ad is quite effective if all it does is give someone piece of mind while buying a computer that “Ya, it’s alright to be a PC”.