Steve Jobs: The Next Insanely Great Thing. this is a really interesting interview from 1996 when Jobs was still trying to sell NEXT and Pixar’s IPO was pending. “Have you seen the Federal Express Web site where you can track a package? It took Federal Express about four months to write that program – and it’s extremely simple. Four months. It would be nice to do that in four days, or two days, or one day. [...] Three of those four functions of the Web require custom applications. And that’s what we do really well with objects. Our new product, WebObjects, allows you to write Web applications 10 times faster.”