Boris just sent me this link from arstechnica about how the NHL made an agreement with Slingbox to let users share video clips online. Slingbox is a device you hook up to your tv which lets you watch tv over the internet (It’s for people who are clinically addicted to watching tv). Anyways, the deal is interesting in that MLB and the NFL have basically told slingbox that they have no interest in partnering with them and that they’ll sue them to the stone age if they use their content.
What’s interesting is the difference in the leagues approach to online content. The NFL and MLB have high ratings and can tell Slingbox to piss off. The NHL’s ratings are abysmal and need things like Slingbox to get some sort of distribution. To give you some scope, NBC didn’t even show the first two games of the NHL finals and then for “those final three games averaged a 1.6 rating, according to NBC, putting it on par with Sunday afternoon golf for a minor tournament. Game 3, televised last Saturday night on NBC, produced an abysmal 1.1 rating—the lowest prime-time rating in NBC history”