So the federal government overruled the CRTC concerning the foreign ownership of Wind Mobile and Wind might be offering wireles service as soon as Monday in Toronto and Calgary.

Hilariously, Rogers CEO commented that “There’s no question in my mind that Canada cannot support more than three national facilities-based players [...] It’s inconceivable to me”. Hopefully he’s right and that means one of our shitty existing telcos will finally go under. Wind’s CEO also had a great response: “I’m sure somebody told Starbucks that there wasn’t room for more coffee shops”.

Wind also has some pretty funny ads comparing cell phone plans to hot dogs, bike locks, and sidewalks.