yahoo mindset. just caught this off john battelle’s blog who I actually saw speak at amazon today. Really interesting dude. None the less, check this yahoo thing out. Has an ajax slider that lets you provide “shopping” versus “researching” context on your search and it changes the result set based on that context.
Oddly enough, Scobelizer has a post about Battelle’s new book “The Search” where talks about the chapter he’d add to the end of the book about Google’s need to add context to their search.